Max | 2023

Max Launch

I led multiple teams of designers across growth, authentication, profiles, and kids features, to create a new streaming service that combines the best of HBO Max and Discovery+

Timeline

Sept 2022 - May 2023

My role

Provide strategic direction for design decisions
Integrate two formerly separate design teams into the same practices and culture
Help manage stakeholder expectations and reviews
Provide my team tools and guidance to enable them to deliver their best work

Team

2 design directors

3 design managers

10-12 designers

Highlights

CTV Sign In

Create new options for users to easily sign in on their CTV device. Design-led features were honed through user testing and iteration.

Kids Profiles

Introduced a default kids profile, so kids can easily get into their own space. Raise awareness for kids features with easy onboarding

Ratings

Optimized parental controls selection, based on user feedback, so parents can readily understand what rating to select and what their kids will be watching.

Welcome

Introduce users to the new Max experience, while educating them on what's been moved over from HBO Max.